The World Breeding Federation for Sport Horses has recently undergone a refresh of its brand identity and is launching a new website, The website, which is being introduced to the wider public on 07 April 2021, marks an important step in the organisation’s plans to increase its outreach into the breeding-, as well as the wider equestrian community. In collaboration with the Equine Register, who custom built the new site, the WBFSH will use this new online platform to develop enhanced opportunities for all of its member studbooks with the aim of creating a vibrant community open to all breeders of sport horses.

WBFSH President Jan Pedersen explains:
“Our vision here at the WBFSH is to create a thriving global community of breeders and studbooks. Our new website will become the engine that will drive our strategy to foster breeding progress to produce the best sport horses. We will achieve this by creating accessible opportunities for information sharing, interaction and participation, open to all breeders worldwide.”

The website in its current format therefore represents the first step in the organization’s aim to reach out to the around 150,000 sport horse breeders worldwide and to offer its current 80 member studbooks a communications platform for information exchange and promotion. It highlights the groundbreaking scientific research work facilitated by the WBFSH.

Says Vice-President in charge of Marketing, Dr Eva-Maria Broomer:
“We are taking our mission to promote the breeding of the best horses for the sport extremely seriously and are working with leading expert scientists in the field to support performance, equine health, and welfare. The new website will make this important work accessible to all breeders across the globe. Our aim is to delight all visitors and users of the website by creating an enjoyable and informative experience and to share with the world what is very close to our heart: our genuine passion for sport horse breeding.”

Founder & CEO of the Equine Register, Stewart Everett, shares the WBFSH’s vision for creating a global online community engaging with and benefiting all stakeholders:
“We are delighted to work with the World Breeding Federation on a groundbreaking website that matches the statue of the organization as the umbrella organization for sport horse breeders and studbooks and its remit to represent sport horse breeding on the global stage. Our work with key stakeholders across the world in delivering industry-leading digital solutions gives us the experience and knowledge to collaborate on the WBFSH’s exciting vision: to develop state-of-the art communication solutions to lead breeding into the future.”

Visitors familiar with the WBFSH will notice that the website features a new logo for the organisation, as well as a new brand message of “Leading Breeding into the Future”, which is developed as a guiding theme throughout the site.

Says General Manager, Nadine Brandtner:
“With the help of our designer Karen Nysschen we have recently undertaken a revitalisation our logo, which needed a refresh to offer more versatile uses. It continues to feature the image of the mare and foal who represent the core of our identity, but in a modernised way, conveying who we are: an organisation true to its heritage, but also forward looking and committed to ‘Leading Breeding into the Future’.”

The WBFSH is looking forward to welcoming existing and new visitors and users to the new website For further questions, please do not hesitate to get in touch with our press office: +44 (0)739 995 1851 OR +32 (0)475 477 050;

Source: WBFSH
Photo Denver: Dirk Caremans (leader WBFSH ranking jumping)

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